Dual Pricing, Explained Honestly
Dual pricing shows a cash price and a card price so the cost of card acceptance is visible at checkout. Done well it's straightforward. Done poorly it frustrates customers — so we walk through both sides before anything changes.
Two prices, clearly displayed
Customers paying cash pay the cash price. Customers paying by card pay the card price. Nothing is hidden and nothing is added after the fact.
- Reduces the impact of processing costs on margins
- Pricing applied automatically by the POS or terminal
- Clear, customer-facing display at the register and on receipts
- Signage and disclosure handled during setup
- Card brand and state requirements reviewed up front
How we set it up
Compliance and clarity matter more than speed here.
Review your numbers
We look at your volume, ticket size, and current effective rate to estimate what a program would actually change.
Structure it correctly
Pricing is configured at the item or system level so both prices display clearly at checkout.
Signage and disclosure
Required signage and receipt language are put in place before the first transaction runs.
Train and monitor
Your staff learns how to explain it in one sentence, and we check in after launch.
Dual pricing isn't right for every business
If most of your customers pay by card and your margins already work, a program may cause more friction than it's worth. We'll say so. The goal is the right decision, not the sale.
Your Payment System Should Work for Your Business — Not Against It.
Let's take a look at what you're using today and see whether there's a better option.